AdventHealth is the new name for the 30 hospitals and independent emergency departments located in Florida. The unified brand will make it easier for customers to identify and navigate the system across the state, according to the nonprofit chain. Many of the hospitals will be renamed AdventHealth, followed by the name of the city in which they are located. For example, Florida Hospital's Memorial Medical Center is now AdventHeath Daytona Beach.
Florida Hospital Flagler is now AdventHealth Palm Coast, while Florida Hospital DeLand is now AdventHealth DeLand and Florida Hospital New Smyrna is now AdventHealth New Smyrna Beach. However, Florida Fish Memorial Hospital in Orange City will retain part of its old name as AdventHealth Fish Memorial. The CEO of that hospital, Rob Deininger, took to social media on Monday to convey the change. The hospital is also working on changing the injector door at Daytona International Speedway to reflect the AdventHealth brand. Most of the change should be completed by Monday. The rebranding of Florida Hospital is part of a larger trend among healthcare providers.
Other Adventist Health System hospital brands that have changed their names include Central Texas Medical Center, ParkridgeHealth in North Carolina, Shawnee Mission Health in Kansas, Murray Medical Center in Georgia, Metroplex Health System in Texas and Gordon Hospital in Georgia. The rebranding comes as Florida Hospital recently launched a secret project called Fulcrum to create internal disorders and end the old model of healthcare. The project aims to provide better care for patients and improve their overall experience with healthcare providers.
